Johnnie Walker Blue Label Ultra No Further a Mystery

To celebrate this technological breakthrough, only 888 minimal edition bottles are going to be developed creating this an unmissable bit of history for collectors.

This new, light-weight bottle is a factor of exquisite splendor; but additional importantly, it demonstrates what can be done With regards to lightweighting glass. We'll proceed making use of these learnings across our assortment, using a lot more progressive strides as we look to the future of Scotch.”

Johnnie Walker’s five years of exploration and advancement have intended that the awareness obtained is being utilized through the array of Diageo products.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be designed by adopting a test-and-find out design, building and exploring with no limitation and imagining what the way forward for light-weight luxurious packaging could bring.

World wide Structure Director at Diageo, Jeremy Lindley who led the look job, claimed, “Johnnie Walker Blue Label Ultra was born away from an ideation session checking out the future of luxury. With other types going toward lightweight – including eyewear and higher-overall performance cycling – we questioned irrespective of whether luxurious spirits could comply with fit. “We took our eyesight to your crew of professional glassmakers and all through a 5 12 months test-and-master procedure bit by bit discovered how to make exquisite, light-weight glass.

From peaty whisky to fruity whisky, lean on our specialist insights to find out the entire assortment and character of different whisky flavours.

The result is definitely an field-very first that, as well as acquiring exquisite magnificence, showcases what luxury, lighter-body weight, reduced-carbon bottles of the longer term could appear like. As part of the Diageo Spirit of Development motion prepare, Johnnie Walker aims to lessen the fat of glass Employed in its packaging; an ambition that is certainly aimed at cutting down the amount of carbon emissions linked to packaging.three Whilst the know-how isn't still available to launch bottles of this body weight at scale, permanently, the information Johnnie Walker has garnered is now becoming applied to lightweighting initiatives across the Diageo portfolio.

. The Earlier claimed ‘lightest fat Scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.

With less than 888 bottles released globally, Each individual bottle is independently numbered and introduced within a luxurious collector’s situation.

We're below whenever you're wanting to take the plunge with Johnnie Walker and find cocktail click here recipes, new products launches and the most up-to-date from our entire world of whisky.

This can be a globally allotted launch created from uncommon shares, which include whisky from ghost distilleries which might be no longer in Procedure. Below 888 bottles had been made all over the world.

Diageo has submitted filings to get its granted British isles Patent No. GB2616831 B endorsed as licensable of suitable about the UKIPO patent register, and fascinated events are invited to ask for a regular royalty totally free, non-special licence from Diageo.

Claimed program aims to lessen the bodyweight of glass in Johnnie Walker packaging. This will have a direct impact on the carbon emissions of Johnnie Walker packaging, each with regard to manufacturing and transportation. 

Specialist whisky tasting usually takes apply. Use our do's and don'ts to demystify the practical experience and luxuriate in your drams in a whole new way.

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That process fell to Diageo’s global design and style director Jeremy Lindley. Toughness and safety had been Lindley’s priorities, but purpose required to adhere to kind. Just after Discovering that the By natural means strongest form for glass is definitely the teardrop—the shape it Normally assumes when liquid—Lindley and his crew designed a teardrop with sq. sides, inside of a nod to the traditional Johnnie Walker silhouette.

Because the time of its founder, John Walker, those who Mix its whiskies have pursued flavour and high quality earlier mentioned all else.